Nusicijada

Nusicijada

Nušićijada is the festival which was held in Ivanjica from 1968 to 1972 by Ivanjica Cultural Centre. It was a comedy film festival, lasted 6 days, held in the first week of September and attracted the cultural world of the former Yugoslavia. It is remembered by cultural events, a good atmosphere, afanas and jokes, because it was a “feast of humor and joy.”

The desire for a renewal of this festival in Ivanjica existed since it was extinguished. In order to launch Nušićijada again, group of young people in April 2008 launched a petition and in less than a month collected 3,797 signatures, which is more than 10% of the total population of the municipality. Later, the initiators of this action formed the association, under the name KUDES – initiatives for cultural decentralization of Serbia.

In October 2009 Ivanjica Municipal Assembly passed a decision on the renewal of the festival, the festival organization working partnership consisted of Municipality Ivanjica, Ivanjica Culture Centre, Tourist organization of Ivanjica and association KUDES.

The main objectives of the festival are enriching the cultural life of the community, its activation, activation of young and talented people of the municipality and the region and improvement of tourist offer of the municipality, the region and the entire country.

The new festival model is established after months of testing and research of archives Nušićijada through its witness to the desire of the citizens of current and objective possibilities and needs. It contains everything that old Nušićijada had, which is still attractive and feasible, but also many new facilities that complement the festival program. In creating the program it was important to be for all ages and a collage festival model proved to be very successful.

Six refurbished Nušićijada festivals, which have so far held, have achieved remarkable success. As combining numerous cultural events: music concerts, theatrical performances, exhibitions, film screenings, and more content such as educational programs for young people, street dance performances and various exhibitions. The new festival has retained its old characteristics as an actor in the role of Branislav Nusic (that’s why name Nusicijada), football matches and colorful parade so Ivanjica bazaar and its citizens in the three days of the festival take on the appearance of the late 19th and early 20th century.

This summer, Nusicijada will be held from 26-28th August.

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Source: nusicijada.rs

Belgrade Beer Fest

Belgrade Beer Fest

Belgrade Beer Fest 

Belgrade Beer Fest™ is on average, the biggest beer festival in Southeastern Europe. Within 5 days, over 500.000 people visit the festival. The large number of visitors is mostly due to basic festival principles: free entrance, an exceptional music program, and a wide range of foreign and domestic beer brands.

Belgrade Beer Fest™ was founded in year 2003. In thirteen years of its existence over 7.2 million visitors could have seen more than 570 music performances, tasted more than 300 beer brands and participated in numerous social campaigns.

The festival has received numerous awards. One of them is the recommendation of the British newspaper “The Independent”, which ranked Belgrade Beer Fest™ in year 2005, among 20 world events that must be visited. Professor Dennis Wilcox, in his book, “PR Strategies and Tactics” which is being used in over 350 universities around the globe, stated Belgrade Beer Fest™ as a positive example of marketing and PR campaign. With regard to large social campaign “I choose to recycle”, whose aims were the strengthening of the environmental awareness of citizens and the purchasing of recycling containers for Belgrade schools, marketing magazine “Taboo” awarded the Festival as the marketing event of the year 2009.

Owing to all the mentioned, Belgrade Beer Fest™ established itself as one of the most important segments of the tourist offer of Serbia, as well as a brand that promotes our country and strengthens its image.

The award “Best of Serbia” that the Festival got for 2014 edition is the best proof of that.

Action “Best of Serbia” has been oganized, since 2004, by Ministry of Trade, Tourism and Telecommunications, Chamber of Commerce and Industry of Serbia and daily economic newspaper “Privredni pregled”, with the goal to promote the most successful brands on the Serbian market.

Source: belgradebeerfest.com